Client: Puma UK Puma UK
UX Research, UX Design, User Interview, User testing
Enhancing PUMA UK Mobile Checkout Experience
I led a comprehensive UX research process and user interviews, through this I uncovered key pain points in PUMA UK’s checkout flow, including repetitive steps, unclear navigation, and confusing labels. My recommendations simplified the process by optimizing the user flow, improving clarity, and introducing a confirmation page.
The result is a redesigned checkout flow that is expected to reduce drop-off rates, enhance user satisfaction, and create a smoother shopping experience.
- 6+ Interviews conducted, 15+ Interviews Analyzed
Client: Anydesk Anydesk
UX Research, Structural Redesign, Product Layout Design
Enterprise Web Experience Redesign for 170,000+ Global Customers at Anydesk
Improved structural layout and decision flow across enterprise-facing pages and supported new product launches at AnyDesk headquarters. Focused on clarity, trust reinforcement, and consistency and better decision flow.
- 18+ pages layout design for 170K+ Global Customers
Product Strategy, UX Research, Experience Design
Built a Trust-Focused Review Platform for Online Courses
Spill The Course addresses a clear gap in the course market, where reviews are often unstructured or overly promotional. I designed and launched a guided, question-based review platform that encourages thoughtful feedback instead of simple star ratings.
Defined the core problem, review logic, user flow, and trust framework from concept to live product.
- 0→1 Product • Live Platform Launch